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商品編號： 9-807-032 出版日期： 2007/01/19 作者姓名： Hamermesh, Richard G.;Higgins, Robert F. 商品類別： Entrepreneurship 商品規格： 24p 再版日期： 地域： 產業： Biotechnology 個案年度： -
商品敘述：
Describes the business development process in biotechnology companies. Topics covered include: participants in the licensing process and their interests, the major steps in the licensing process, the terms that are part of most agreements, and the most contentious issues that arise in the implementation of licensing agreements. Includes color exhibits.
涵蓋領域：
Negotiation;Licensing;Strategic alliances;Business growth;Entrepreneurship
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